Review · ICELAND · PRIVATE
Private Icelandic Sweet Tooth Tour
Iceland runs on cold air and big flavors. This private Icelandic Sweet Tooth Tour turns Reykjavik into a tasting game, with a friendly guide and short stops built for maximum treats in about 2 hours.
I especially like the idea of getting your first-city bearings through food, not just streets. And I like that it is private, so guides like Óli, Einar, Gudjón, and even Ester E. can focus on your pace and your questions.
The only real consideration: you will likely taste Icelandic staples that are not universally loved, like fermented shark and rich skyr desserts, so go in with an open mind.
In This Review
- Key Highlights You Will Care About
- What This Tour Is Really Doing (Beyond the Candy)
- Price and What You Get for $207 Per Person
- Where You Meet and How Pickup Works (Ingólfstorg to Hallgrímstorg)
- Pickup option, or meet at Ingólfstorg
- End point
- Practical tip
- The 2-Hour Route, Stop by Stop (What Each Place Feels Like)
- Stop 1: Ingólfstorg (Getting Oriented Fast)
- Stop 2: Baka Baka (Icelandic Pastry That Hits Different)
- Stop 3: Laugavegur (A Downtown Walk With Stories)
- Stop 4: Taste of Iceland (Skyr, Fermented Shark, and Real-Deal Local Flavors)
- Stop 5: Ísbúðin litla Valdís (Ice Cream Even When It Is Cold)
- Stop 6: Loo.koo.mas (Candy Tasting With a Guide’s Help)
- Stop 7: Dass Reykjavik (Skyrterta Style Cake)
- Stop 8: Finish Near Hallgrímstorg (Your Own Time After the Tour)
- The Guide Factor, and Why It Shows Up in Every Stop
- Who This Tour Fits Best (And Who Might Skip It)
- Should You Book the Private Icelandic Sweet Tooth Tour?
- FAQ
- How long is the Private Icelandic Sweet Tooth Tour?
- What is the meeting point, and where does the tour end?
- Is hotel pickup available?
- What is included in the price?
- Do I need to tip?
- Is the tour offered in English?
Key Highlights You Will Care About

- Private guide focus with undivided attention for your group
- Sweet stops are timed tightly, so you get variety without a long day
- Skyr shows up twice, including skyrterta style cake
- Downtown orientation on the Laugavegur stretch, so you learn Reykjavik fast
- Treats include multiple paid tastings, with some stops free and some included
What This Tour Is Really Doing (Beyond the Candy)
This tour is built for people who want Reykjavik to feel fun from minute one. Instead of wandering around hoping you find the right pastry shop or trying to pronounce everything on menus, you follow a guide from stop to stop and let the city reveal itself through food.
The structure matters. Each location is short, and the overall timing is tight enough that you are not stuck in one place too long. That means you can sample different flavors, then get back out on your own afterward with a better sense of where you are.
It also helps that the tour is private. On a first visit, that is worth something. You are not trying to herd a group while you stand in line for hot chocolate or ice cream. You get a pace that fits your group, plus time for practical questions, like what to try next or what to skip if you have strong preferences.
And yes, it is sweet. But it is not only dessert. You will see how Icelandic cuisine thinks, especially when salty-sour oddities like fermented shark show up next to creamy skyr and clean vanilla ice cream. That mix is part of the point, and it is a very Iceland thing.
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Price and What You Get for $207 Per Person

At $207 per person for a tour that runs about 2 hours, you are paying for three things: private guiding, multiple food stops with included tastings, and an orientation walk through central Reykjavik.
Here is why that can feel like value if you are a “one and done” visitor. You are not just paying for a guided walk. You are paying for a guided route that stops at specific places where the food is the experience. Several stops list admission or tasting as included, including the pastry shop, the Taste of Iceland stop, the ice cream place, the candy stop, and the skyr cake stop.
You will also get snacks listed as included, plus the “orientation tour through Reykjavik City.” That orientation piece matters because Reykjavik can be compact but not always intuitive. A short guided route helps you leave knowing what streets connect, where the main sights cluster, and which areas feel most walkable.
One more detail that supports the value: there are group discounts offered, so if you are traveling as more than two people, it is worth checking how the pricing works for your group size.
Where You Meet and How Pickup Works (Ingólfstorg to Hallgrímstorg)

This tour starts near the historic center, and the meeting setup is pretty clear.
Pickup option, or meet at Ingólfstorg
- If you pick pickup, it is from your hotel or accommodation within a specified radius.
- If you do not use pickup, you meet at Ingólfur Square.
The meeting point is described as being outside Hlöllabátar, facing Ingólfstorg Square and the two tall stone pillars, with CenterHotel Plaza to the right. There are benches, tables, and a covered spot to wait, which is handy in Reykjavik weather.
Your guide will be wearing a light blue jacket that is easy to spot.
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End point
You finish at Hallgrímskirkja, at Hallgrímstorg 1. That is a smart ending. It is a landmark area, and it makes it easier to keep your day going with museums or a café stop afterward.
Practical tip
Keep your phone ready for departure. If you are using maps, the tour recommends Google Maps, which makes last-minute alignment easier.
The 2-Hour Route, Stop by Stop (What Each Place Feels Like)

This is a tasting tour with walking. Expect a short stroll between locations and time at each stop to sample what is offered. Total time is about 2 hours, with specific stop durations built in.
Stop 1: Ingólfstorg (Getting Oriented Fast)
You begin at Ingólfstorg, a central square tied to Reykjavik’s identity. The time here is about 10 minutes, and it is ticket-free.
Why this matters: this first stop acts like a launch point. It helps you orient before the sweets start. Even if you already know Reykjavik basics, it is a good moment to get the story of where you are standing, because the rest of the walk will make more sense afterward.
Logistics note: if you chose pickup, the guide meets you in front of your hotel. If not, you are at Ingólfur Square by those tall stone pillars.
Stop 2: Baka Baka (Icelandic Pastry That Hits Different)
Next is Baka Baka, a 15-minute stop with the tasting marked as included.
This is one of the key sweet moments. The pitch here is classic Icelandic baking: pastries made with time-honored recipes and the kind of flaky layers you notice even if you are not normally a pastry person.
What I like about this stop is that it is a foundation flavor. You start with bread-based sweetness, then later you move toward skyr desserts, ice cream, and candy. It keeps you from getting overwhelmed too early.
Potential drawback: pastry can be heavy, and if you have a light appetite, it might reduce how much you enjoy the later stops. But the tour is timed to spread things out, so it should feel manageable.
Stop 3: Laugavegur (A Downtown Walk With Stories)
You then hit Laugavegur for about 10 minutes, and this segment is ticket-free.
This is the orientation walk portion. Laugavegur is one of the main downtown streets, so it is a natural route for a quick “here is how Reykjavik works” lesson. The guide weaves in stories and anecdotes as you walk.
Why this matters: if this is your first day in Reykjavik, a downtown stroll with context can be more useful than a photo stop. You start recognizing where the energy of the city concentrates, and where you might want to return later.
Small consideration: this is a walking segment. If weather is rough or you tire quickly, plan to take your time and let the guide set the pace.
Stop 4: Taste of Iceland (Skyr, Fermented Shark, and Real-Deal Local Flavors)
Then it is Taste of Iceland, a 20-minute tasting stop with the tasting marked as included.
This is where the tour shows its adventurous side. You can expect Icelandic specialties such as skyr and fermented shark.
If you love trying local foods, this stop is likely the highlight. Skyr is smooth and mild, and it plays nicely with sweeter items. Fermented shark, on the other hand, is famous for being polarizing, and that contrast is part of the fun of an Iceland food experience.
How to approach it: treat it like a cultural encounter, not a “must like it” test. If you are cautious with strong flavors, this stop helps you learn what you personally prefer while still getting the full Icelandic snapshot.
Stop 5: Ísbúðin litla Valdís (Ice Cream Even When It Is Cold)
Next is Ísbúðin litla Valdís, about 15 minutes, tasting included.
This stop is all about ice cream, with the tour emphasizing that Icelanders eat it in any weather. It is a playful idea, but it makes sense in Reykjavik. When the weather is cold and you find a place with perfect ice cream, the contrast feels like a treat.
I like this stop because it resets your palate. After skyr and potentially fermented shark, ice cream offers comfort and sweetness without the same intensity.
One practical point: ice cream at 3 or 4 degrees Celsius can be a little slippery on the tongue at first. Dress for cold, and plan to eat it fairly quickly so it stays enjoyable.
Stop 6: Loo.koo.mas (Candy Tasting With a Guide’s Help)
Stop six is Loo.koo.mas for about 15 minutes, and the tasting is included.
This is where the tour leans into playful novelty. The guide prepares you for sour or extra-sweet candy choices, tailored to you.
Why it works: candy is fast, fun, and easy to taste in small quantities. It also gives you a chance to decide what you like before you commit to buying anything later.
Potential drawback: if you are not into sour flavors, you may want to tell your guide early so your candy tasting stays aligned with your preferences.
Stop 7: Dass Reykjavik (Skyrterta Style Cake)
Then you head to Dass Reykjavik for about 20 minutes, tasting included.
This stop focuses on skyr cake, specifically skyrterta. Skyr cake is one of those desserts that tastes distinctly Icelandic, even if you are not familiar with skyr beyond yogurt-style products.
Why I think this is such a smart ending point for the sweets: skyr cake is creamy but not the same as ice cream. It gives you a “last dessert” feel that is still tied to Icelandic identity.
If you already know you love skyr, you will probably want this to be your anchor stop. If skyr is new to you, this is a safer way to experience it than fermented shark.
Stop 8: Finish Near Hallgrímstorg (Your Own Time After the Tour)
Finally, you wrap with a free 10-minute end segment at the Reykjavik/Hallgrímstorg area near Hallgrímskirkja.
The tour ends after the sweets and stories, but it does not leave you stranded. That finish location is one of Reykjavik’s best-known landmarks areas, so it is easy to continue your day on your own.
The Guide Factor, and Why It Shows Up in Every Stop

This tour’s reputation is strongly tied to the human side: guides who are friendly and great at keeping things light while answering questions.
Names that come up include Óli, Einar, Gudjón, and Ester E. Each one shows up as a guide people felt comfortable with, with a mix of humor and solid city knowledge. That combo matters, because a sweet tour can easily become a sugar rush with no context. Here, you get both.
Practical benefit for you: a good guide helps you taste more thoughtfully. If you know what you like, you can ask for direction. If you do not, the guide can steer you toward options that make sense as you move through pastry, skyr, ice cream, candy, and cake.
And because it is private, you are not guessing how much time the group will want at each stop. You follow your guide’s pacing, and your questions fit the moment.
Who This Tour Fits Best (And Who Might Skip It)

This is a strong match if you:
- Want a first-day Reykjavik experience that helps you learn the center quickly
- Like Icelandic flavors such as skyr
- Enjoy tasting lots of small items instead of committing to one big meal
- Appreciate a private guide who can tailor the tempo
You might think twice if you:
- Have very strict dietary needs for items like fermented foods or dairy (the tour includes specific items, so it is best to check with the operator if you need substitutions)
- Prefer savory food heavy days and want fewer sweets overall
- Hate the idea of tasting something famously polarizing, like fermented shark
In other words, this is a sweet-tooth tour. It also includes at least one adventurous local item. If that balance sounds like your style, you will likely have a great time.
Should You Book the Private Icelandic Sweet Tooth Tour?

I would book it if you want a fun, efficient way to get Reykjavik context while also eating a best-of Icelandic sweets lineup: pastries at Baka Baka, skyr and fermented shark at Taste of Iceland, ice cream at Ísbúðin litla Valdís, candy at Loo.koo.mas, and skyr cake at Dass Reykjavik.
Skip it if you want a quieter cultural walk or if you strongly avoid foods that are not typical in your home country. The tour is friendly, but it is still designed around Iceland’s specific flavors.
If you are on your first visit and you want to leave with both memories and a better sense of where things are in central Reykjavik, this is a smart use of two hours.
FAQ

How long is the Private Icelandic Sweet Tooth Tour?
It runs for approximately 2 hours.
What is the meeting point, and where does the tour end?
You start at Hlöllabátar, facing Ingólfstorg Square and the two tall stone pillars. The tour ends near Hallgrímskirkja at Hallgrímstorg 1.
Is hotel pickup available?
Yes, pickup is offered from hotels or accommodations within a specified radius. If you are staying outside the downtown area, you are asked to meet at the designated meeting point.
What is included in the price?
The tour includes an orientation tour through Reykjavik City, an expert guide, snacks, and tastings at several stops that are marked as included.
Do I need to tip?
Gratuity is listed as not required in Iceland.
Is the tour offered in English?
Yes, it is offered in English.
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